Our Story

It all started on a chilly autumn evening. I was rushing through the city, wrapped in a coat that just didn’t cut it—either too stiff, too thin, or just plain uninspiring. Sound familiar? That’s when it hit me: Why can’t outerwear be both functional and effortlessly stylish? No more sacrificing comfort for looks, or vice versa. So, in 2020, we set out to create pieces that don’t just keep you warm but make you feel unapologetically you.

From sketching designs in a tiny apartment to partnering with ethical factories, every step’s been a labor of love. And honestly? The emails from customers saying, "This is the first jacket I’ve worn that actually fits my shoulders"? That’s what keeps us going.

What We Believe

Fashion shouldn’t cost the earth—literally. We’re obsessed with:

• Quality over quantity: That "throw it out after one season" trend? Not here. Our pieces are built to last.
• Slow fashion: We release small batches, so nothing ends up in landfills.
• Real people: Our models? They’re teachers, artists, and even our barista friend Sam. Because style has no job title.

Why FeshVibe Exists

Ever bought something online that looked nothing like the photos? Yeah, we’ve been there too. That’s why we:

• Use real customer photos in our galleries (wrinkles and all)
• Offer detailed fit guides—because "runs small" means nothing without context
• Design for all-day comfort, whether you’re commuting or curled up with coffee

A customer once told us, "I wore your hoodie on a 14-hour flight and still felt human afterward." That’s the vibe we’re chasing.

The Inspiration Behind Our Pieces

We draw from everywhere—the way a stranger layers scarves on the subway, how sunlight hits downtown buildings at golden hour. But mostly? From your stories. Like the nurse who needed pockets deep enough for her stethoscope, or the new dad who wanted a jacket that could handle playground trips and client meetings.

So whether you’re battling city winds or just want to feel put-together on lazy Sundays, we’ve got you. Because great style isn’t about perfection—it’s about showing up as yourself, every day.

P.S. Still on the fence? Try layering one of our pieces over your favorite jeans. We dare you not to feel like the main character.